Module 9 ยท Lesson 48

Customer data cleanup case study

Standardise names, references, phone fields, and email components.

Why this lesson matters: Customer data cleanup case study

Standardise names, references, phone fields, and email components. In this module, the skill supports a larger goal: Standardise imported text and extract reliable codes, names, and categories. The practical application is to prepare a fictional customer file for a clean system import.

=PROPER(TRIM(CLEAN(A2)))

Build it step by step

Work from the business question toward the formula or tool. Keep the source data separate from the output and make every important assumption visible to the reviewer.

  • Preserve the original imported field.
  • Apply one cleanup or extraction rule per helper column.
  • Compare row counts and inspect values that do not follow the expected pattern.

Check the result and common failure points

Keep a raw-data column and count blanks, unexpected lengths, and unresolved patterns after cleaning. Also test a known record, a missing or blank value, and a boundary case. Confirm that ranges are the same size, units are consistent, and copied references move only where intended.

  • Compare at least one result with a manual calculation or filtered source record.
  • Test blanks, zeros, duplicates, errors, and the exact rule boundary.
  • Reconcile row counts or totals before relying on the output.

Use the result in a decision

Prepare a fictional customer file for a clean system import. Label the output clearly, state its period and unit, and explain the action it supports. A technically correct result is only complete when another person can understand, refresh, and review it.

Key takeaway: Customer data cleanup case study becomes dependable when its purpose, source data, assumptions, and checking method are all explicit.